Advisor applications are always colorful, wild and crazy – especially in the startup world. How can you stand out from the competition, so? Some ideas.

A report by Britta Kiwit, founder of

Visualize the own resume as Pinterest board or themselves create as Amazon product – which have not been let candidates all come, to compete with known tech companies. We have collected some tips on how you can stand out from the crowd without seeming crazy.

1. Application in Corporate Design

“This is not your mama’s resume!” It says on Jeanne’s Pinterest board. A deliberately provocative presentation of the candidate who has taken the issue of corporate design for their application to the social network Pinterest particularly to heart.


So crazy it does not have to be of course. A good start is when the colors of the company’s website looks in more detail, makes the font identified and tried both to accommodate in their own application. Important: In no case the whole thing should be glaringly: A Snapchat yellow Flixbus Green or Red Airbnb draw quickly on the contents, which still should be prioritized. Here is more suitable integration of the logo at a suitable location.

2. underline phrases

“Dear Sirs, with great interest I have read your job posting.” “Listen to seek, because now you have found me!”. Hard to imagine how many applicants still use the same standard phrases. One of the most important tips is this: radical emphasize phrases and eliminate each set, which provides no direct added value.

Applicants also should refrain rattle Buzzwörter down: “I am also flexible, communicative, resilient and team-oriented” everyone can write in his letter – customization is not. They should ask rather: What previous work experience I have acquired social skills proven? The can then be explained by examples in the cover letter.

3. Fast come to the point

A good, compelling cover letter need not be long. It should be listed only professional positions that are relevant to the job. Here no retelling of the recent career is in demand, but a formulation of the most important experiences.

the following applies for the résumé as well as the cover letter: An internship at the vet in the tenth grade? Out with it. The 15th training and page-long list of volunteer activities: shorten. Otherwise happens what you actually want to avoid: The recruiter does not see the wood for the trees and read in the worst case the really important stations.

4. put yourself in the position of startups

Who exactly do I apply anyway? To face this issue before writing of the letter, is crucial. Most startups are dynamic and fast-paced. Adapting the tone and the style of the website, can as a positive impression. If the customer name terms on the page or even the requisition not written in your form, applicants should duzen also in the letter.

A look at the team page is also worth: If the individual employee presented in a special way – for example, a profile or favorite quotes – this can be a good policy in your own application.

By the way: Many find HR decision-makers that the Xing and Linkedin profile of candidates be considered, and also are important. It can help sometimes googling the HR and to get a feel for at whom actually the application will land on the table.

5. “Do the job before you get the job.”

can any candidate claiming much. But how many of the specified skills are just hot air? An increasingly popular method is to create Startup-related work samples, such as the applicant Raghav Haran shows.

You are applying for a job in the public relations department? Writing a small press release on a message of startups. You want an internship in the social media field make? How about a small tweet and a Facebook post which you mitschickst annexed your application? Also, if you have not much experience and have brought perhaps only your thoughts and ideas on paper: It shows that you have already made yourself familiar with the material and the job really want.

6. Specify what you can NOT

Specify what you can do everything and praise to the skies, anyone can. How would it be but times thus, the CV to donate an extra dose of attention, in which one turns the tables and personal shortcomings in the foreground? A back-end Developer does not like to answer the phone. And a graphic designer may specify that he still needs to hone his stage and rhetoric presence. The golden rule here is that you list no weaknesses, which exert a direct negative impact on the site.

On our own behalf

Who even wants to convince in a startup with an application, we recommend our Gründerszene webinar on September 29, 2016. Britta Kiwit, founder of the Application Service, will give you tips for successful application in a startup.